Video: Seth Godin On The Internet As A Radio for Ideas And Freemium.

Posted on 29. Sep, 2009 by Antonella Stellacci in News

How do you get people to use your free stuff? And how do you move people from free to premium?

Create Quality > Get Attention> Connect >Monetize= Free to Premium

One example is musicians: the more music they give away for free, the more money they can make from live gigs and records.

Another example is Seth himself: by giving away for free his “Unleash The Idea Virus” book, he ended-up selling more full-priced hard-cover books than his previous book. Readers check the book and if they decide they like it (i.e. if there’s quality to it), they will buy it and they did. No one buys business books anymore without knowing what they are about.

Internet has become a radio for ideas.