Snowcrashing

Dympol: Paid To Play, Where Music And Brand Marketing Meet.

Posted on 21. Oct, 2009 by Antonella Stellacci in Music Industry Trends

What can save Recorded Music? Is it the magic of Free? Fans funding their artists? 5-cents downloads? A new slate of start-ups is emerging with radically innovative solutions.

Fan-funding seems a fascinating alternative, but the scalability of the model raises serious concerns. Sellaband, Slicethepie, the just announced Pledge are just a few names in the category.

Dympol, a New England based start-up, is advocating a different and unique proposition. Get paid to pay is the tagline of the company: by working with sponsors that believe in the value of music, Dympol is able to offer discounts that help fans buy more for less, while helping recording artists and labels earn more.

Dympol’s personalized micro-sponsorship platform, powered byalgorithms that simultaneously and randomly allocate variable discounts to users, allows any brand or content owner to create a campaign on- the- fly and and start offering purchases discounted with instant cash-back rebates.

A few indie artists, labels and sponsors have already embraced the Dympol philosophy: Kendrick, Ruby Bullet, Starlight Beats, Cumbancha Records, Nancy Newlis and Skedwool. Launching through Dympol is extremely easy:content owners and brands can quickly chose what content to sponsor, the target audience and the budget.  Embeddable widgets help promote the campaign online, throughout blogs and social networks.

The official debut of Dympol is happening this week at the CMJ Music Marathon, the largest and longest-running music industry event of its kind. CMJ is using Dympol’s platform to sponsor up to 50% in cash-back rebates on tens of thousands of MP3s from the 1,300+ bands performing at the event this year.

Jay B. Ziskrout, Dympol’s CEO and a former punk rock drummer and international music industry veteran, told us that more brands and artists are slated to launch soon.  With brands hungry to create new ways to engage with perspective customers, music becomes the perfect connector. “Brands and content owners” says Jay “can create micro-campaigns, decide the timing, the demographics and the level of budget. They get to choose among a catalog of millions of DRM-free tracks. We’re also launching soon a number of prefab theme-based campaigns that marketers will be able to pick from”.

As with Adsense for search, Dympol is creating a sustainable and scalable ecosystem for the music industry, generating value for all the players involved: fans, content creators and marketers.And as with AdSense, costs are directly correlated with results.

I’m sure we’ll hear more about Dympol in the next few months.

Tags: Dympol