Snowcrashing

Droid, AdMob and Android

Posted on 11. Nov, 2009 by Antonella Stellacci in Mobile

Is the Droid the Iphone killer? Is it not? How do 100,000 Droids sold in one weekend compare versus the 1 million Iphones? Frankly, it is not relevant.

Iphone and Droid

Questioning the supremacy of the Iphone sounds like an heresy today and it will be for a few more months (maybe 12, maybe less). But who is creating a healthier and open-source  application store eco-system for developers, OEMs and carriers ?

If you doubted the answer was Google and Android, Monday’s announcement on the Google acquisition of AdMob for $750million will make you think twice.

With 60% of the app being free ones, the winner in the app store war will not be measured in the long-term by the number of handsets sold, but by the ability to offer a sustainable environment, where users get value and access to relevant content and developers and brands are rewarded for their efforts.  And that’s where AdMob comes into place, offering the learning from the AppStore as a way to complement and jump-start the Android Marketplace.

Apple’s fans point to Itunes as a benchmark of success. But was it? Isn’t “piracy” still 95% of the music consumption? Now call that a long-term success.

Tags: AdMob, Android Market, App Store