Comments on: Ikea Marketing Strategy: Mobile, Social, Brilliant.

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By: Antonella Stellacci

Antonella Stellacci — Sun, 29 Nov 2009 15:06:47 +0000

The goals vary based on the initiative.
For the app and the FB game it is about letting people picture their new PS collection (which is different and new) and accelerate the decision to purchase. So sales.
For the mobile loyalty club, it is about increasing the ROI of existing customers.
Some results were shared publicly:
-15k redeemed codes for the mobile club over a period of a few months, and for Seattle only. Even without knowing the universe, it sounds like a great number
-for the app, they shared only partial results.
+a response of 5.21 percent via the in-store Bluetooth post.
+The application was requested by SMS in-store a total of 6,800 times and the IKEA PS microsite saw a unique user base of 15 percent.

By: Jason Markow

Jason Markow — Sun, 29 Nov 2009 07:00:14 +0000

Great post. Ikea’s marketing dept. is on point. Any one of these campaigns alone would be worthy of mentioning, but the combination of the three examples listed above tells me that Ikea clearly has the right employees in the right places.

I have two questions:

Do you know how they are measuring the effectiveness of these campaigns?

Do you know which of the three listed above has been the most successful?

By: Tweets that mention Ikea Marketing Strategy: Mobile, Social, Brilliant. | Snowcrashing -- Topsy.com

Sun, 29 Nov 2009 01:11:46 +0000

[...] This post was mentioned on Twitter by Antonella Stellacci and Richard Dodd, Jackie Guenther. Jackie Guenther said: Bravo to IKEA for unique marketing…augmented reality that is actually useful & facebook tagging giveaways. Very cool. http://bit.ly/54WH8S [...]