Snowcrashing

About The NexusOne

Posted on 06. Jan, 2010 by Antonella Stellacci.

Is it The disruption that starts a new era in mobile innovation, or is it just another Iphone clone? Whatever you think of the NexusOne, all has been thought and said in the last 12 hours.

My “keywords”

- Phone Store as opposed to App Store.  The implications are vast: these are two totally different business models with different targets and user experience.

-Unlocked. …An innovation only for the US…

-A New Web Model. Advertising (not limited to local search) will be the revenue driver as in everything Google. Not apps. It’s not ad-funded yet. But it could. You have to have a Google account to get the NexusOne….

Continue Reading

Flowtown – Email Marketing with a Social Brain

Posted on 04. Jan, 2010 by Antonella Stellacci.

Social Media Marketing has often an ambiguous fascination for the neophyte. On one side, there is the happy face that promises free viral promotion, on the other a darker and scarier world, where success is an obscure secret for the few. Both faces are false. There are no mysteries to be unlocked, no gatekeepers with a superior knowledge, no secrets. Once you understand that, you’re already ready for success. And luckily a few new start-ups are emerging, which promise to take social media beyond the obscure buzzword fascination, and help make it a profitable channel.

Continue Reading

Forget Bullet Points

Posted on 03. Jan, 2010 by Antonella Stellacci.

Even if you’re not an Apple fan boy, you have to admit that Steve Jobs is one of the most captivating speakers of our days. He has been able to attract a cult-like following based on his public speaking abilities.

In The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience , Carmine Gallo slices and dices Job’s presentations to reveal the “secret”  techniques of his storytelling. Gallo’s main message is that anyone can deliver an “insanely good” presentation: or for the average presenter, at least one that is not deadly boring.

Continue Reading

Wireless Sensors For A Better Life

Posted on 02. Jan, 2010 by Antonella Stellacci.

2009 has been a turning point for the Internet of Things, as ReadWriteWeb names it, a revolutionary ecosystem of permanently connected “sensors” which promise to make our lives better, more “intelligent”.

Mobile phones and new devices have emerged which could change our behaviors in disruptive ways. Here’s a few of them designed to support our efforts towards a better lifestyle.

Chose a Quiet Place – WideNoise

WideNoise is an iPhone application that samples decibel noise levels, displaying them on an interactive map. With WideNoise you can monitor the noise levels around you, and map it to see the average sound level of the area around you. Readings can be shared online with the WideNoise community and tweeted.

Continue Reading