Snowcrashing

How Many FourSquares Do We Need?

Posted on 14. Nov, 2009 by Antonella Stellacci.

It’s the promised Mecca of Mobile: Local Advertising. Companies of various sizes are all scrambling to create the Killer App, that will allow users to search for surrounding businesses and events from a mobile phone.

FourSquare paved the way, by creating a disruptive user-driven ecosystem that combines:

• Local discovery
• Social filters
• User engagement

Check-ins and Badges, with their basic simplicity and social reward dynamic, have been a social revolution and a turning point in the local advertising industry. Still, FourSquare is a young model with many unanswered questions:

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Nike Mobile Marketing – Just Right!

Posted on 26. Oct, 2009 by Antonella Stellacci.

If there’s one company that never fails to wow its audience with its mobile marketing initiatives, that company is Nike.

The Nike Id Iphone App

Take their new IPhone app, Nike Id. It could have been just another app to customize a pair of sneakers and locate the nearest store. But there is more than that. The app doesn’t just put colors in the right places on trainers designs, it also allows users to create new ones, by using iPhone images or pictures from the phone.

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App Buzz: Enjoy The Bad News With Puma Index!

Posted on 11. Sep, 2009 by Antonella Stellacci.

Earlier this week, Chetan Sharma blogged on GigaOM about the limits of the current mobile advertising ecosystem.Sharma is right: mobile advertising is stuck to banner ads with “Click here to download” call-to-actions. Tracking technologies are still  behind.

In this caveman scenario, mobile apps have been a game-changer. Context-aware, personalized apps are opening up a whole new world of possibilities for advertisers to engage with consumers in effective new ways.

Brands who had been turned down by the device and industry limitations, are rushing to develop their own apps. We’re still at the very early stages of the phenomenon, with most apps looking just about the same. But there are exceptions and one of them is generating a lot of buzz, the Puma Index.

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