Archive for 'Mobile Stores'

The FastFood Nation Goes Mobile

Posted on 04. Nov, 2009 by Antonella Stellacci.

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Fast-food, eating out, are in the DNA of this country.  Food is everywhere, 24/7, accessible, inexpensive. And now also at your fingertips.

Not a day passes without a new “food” app making the headlines. Gluttony meets GadgetsMania. It’s fun. It’s as fast as it can get,  thanks to store locators and in-app ordering. It’s convenient, even more convenient thanks to special discounts and coupons. Soon, apps will also allow you to pay for your fast-food fix within the app!

-Make it Fun: The PizzaHut case

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App Store Users: The Good, The Bad and The Quitters.

Posted on 28. Sep, 2009 by Antonella Stellacci.

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Another App Store Day is on us. With lots of numbers to dive into.

According to Apple’s official press release, 2 billion apps have been downloaded in just over a year. Itunes took 6 years to sell 8.5 billion songs.
But….
-$0.99 is not $0.00.
-Buying a song is a conscious act- you really want it, you want to listen to it over time, you want it on your Ipod. Apps are an impulse driven “purchase”.
-Many apps come with the price tag $0, which makes the impulse of downloading even more irresistible.

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A Freemium Mobile World?

Posted on 13. Sep, 2009 by Antonella Stellacci.

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With 75,000 apps in the App Store, how do you convince a user to buy your paid app? The magic word seems to be Freemium.

HiRes

Who says so?

First it was Admob in its July mobile metrics report. The mobile ad network run a survey on about 1,200 users of the Apple App Store and Android Market and found that the top reason for purchasing an app was that users had liked the free version.

What conversions are we talking about?

According to a recent Mobclix’s study:

-Apps with a lite version will sell 2 or 3 times more.

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Beyond The Apple Hype-The App Stores Ecosystem

Posted on 11. Sep, 2009 by Antonella Stellacci.

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It’s the Year of the App Stores. Brands, bands and unknown developers are all busy working on the Next App.

But for how big and hip the Apple world can be, developing only for the IPhone is like making a website compatible only for one version of a browser, say Safari 4, and having a blank page for all the others. Wouldn’t it sound like a poor strategy?

empty board

That is why the IAB has decided to weigh in with a set of recommendations. And the gist of it is: stay focused on your goals, but look further than the IPhone.

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Have You Seen This Cool New App?

Posted on 05. Sep, 2009 by Antonella Stellacci.

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“hey, have you seen this cool new app?”
Apps discovery is one of the hottest area right now. If you can become the gateway for all apps, you will dominate the world of mobile consumer behavior and be able to create a layer of monetization through trafficking and data.
Take Apple: it just doesn’t seem that interested in adding social filters for now. The iPhone App Store has Top 10 lists for various categories of apps, but it doesn’t let customers see which apps their friends, family and coworkers like or don’t.
I’ve talked about the promising first steps of AppsFire, a bootstrapped startup whose iPhone app acts like a meta-app reading your library of downloaded apps and recommending new ones based on various filters.
Two new entrants in the scene made the news this week: Appolicious and Uquery.
Appolicious. http://www.appolicious.com/, founded by serial entrepreneur Warms http://kara.allthingsd.com/20090901/serial-entrepreneur-al-warms-debuts-appolicious-hoping-iphone-apps-fans-will-find-it-delicious/–who banked his Participate Media, along with its BuzzTracker content aggregator, by selling them to Yahoo in 2007.
Warms is also an angel investor in Stocktwits, Trada, AdGooRoo, Directory of Schools, DOS Partners, and Moving Station as well as Wallstrip, which was bought by CBS.
As with Delicious, you have an account where you save your apps. Also like other social bookmarking services, you can “follow” other people whose apps you like. The”my network” feature will highlight people like you who save and share items that fit your interests.
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Apps discovery is one of a hot area right now. Always more startups are jumping into the space with the hope to make money out of it. And there are plenty of reasons to agree with them: if you can become the gateway for the discovery of mobile apps, you can bank on the data (mobile user behavior) and advertising that come with it. Think of Google + DoubleClick. Brands are moving fast into the space and so are their budgets.

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The Hottest Apps…Are Now On (Apps)Fire

Posted on 01. Sep, 2009 by Antonella Stellacci.

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Remember when people used to compare their phones by the tech specs? Pixels for the camera, MP3 player, etc? Luckily that’s not the case anymore: today no one cares of the hardware (sure the hard-core geeks will always do…), what makes the difference is the software: the services and the content. Alas in 2009 lingo: the APPS.

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The numbers are impressive: 65,000 apps on the App Store in less than a year. Still something is wrong with the user experience: the discovery process. Once you download an app, it sits there and you might as well forget why you downloaded it. The App Store experience is autistic and often times apps are used for as much as one time…

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The Iphone & Android App Business according to AdMob

Posted on 28. Aug, 2009 by Antonella Stellacci.

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AdMob is out with its latest Mobile Metrics Report, which is based on the usage behavior found on various applications and web sites across its ad network. For the month of July,  AdMob decided to spice up its network data with survey results from 1,117 users of iPhone, iPod touch and Android devices.

The key findings of the survey have had the blogosphere go ah and oh about the potential App Store business.  What are those key findings?

In AdMob words:

  • Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month

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TRVSDJAM Mixtape And The Fan-Casting Era

Posted on 06. Jun, 2009 by Antonella Stellacci.

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Last week, TRVSDJAM, the combined force of Travis Barker and DJ-AM, released their newest mixtape via Twitter, offering a free download of their newest mixtape in exchange for a tweet.

By tweeting “Download the new #trvsdjam mixtape ‘Fix Your Face Vol. 2 – Coachella 09′ in exchange for one tweet! http://twitter.trvsdjam.com/”, tweeters receive a free download via an application built by Culture Jam Labs.

trvsdjam

As you can see in the pre-populated tweet, a special hashtag – #trvsdjam – is included in the twit, with the goal of making it a top trending topic on Twitter.

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2009 SanFrancisco MusicTech Summit

Posted on 24. May, 2009 by Antonella Stellacci.

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The annual San Francisco Music Tech Summit collects experts and entrepreneurs dealing with the ways technology is transforming the music industry.

A few highlights from this year’s edition gathered throughout the blogo/twittershepere:

-A RIVER OF (SMARTER) DATA

Digital music is still in its infancy. There’s definitely more than playlists, music in the cloud and artist pages. And a few innovative companies promise to have the answer.

-Say good-bye to editorial picks and dummy collaborative filtering. The future is a gigantic “music brain” that is fed by the massive river of unstructured information that is the Internet in a continuous learning process.

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Artists Against…

Posted on 18. May, 2009 by Antonella Stellacci.

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A BLANK CD

Producer Danger Mouse and rocker Mark Linkous of Sparklehorse have decided to go against EMI legal threats and release their new CD, Dark Night of the Souls, as a blank CD  reading, “For Legal Reasons, enclosed CD-R contains no music. Use it as you will.” The CD comes with a book of photos provided by film-maker David Lynch.

The album, which has been one of the most hotly anticipated albums of 2009, features Iggy Pop, Black Francis (of the Pixies), the Flaming Lips, Jason Lytle, James Mercer (of the Shins), and Julian Casablancas (of the Strokes) and others all contributing original material.

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