Tag Archives: AdMob Report

The Iphone & Android App Business according to AdMob

Posted on 28. Aug, 2009 by Antonella Stellacci.

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AdMob is out with its latest Mobile Metrics Report, which is based on the usage behavior found on various applications and web sites across its ad network. For the month of July,  AdMob decided to spice up its network data with survey results from 1,117 users of iPhone, iPod touch and Android devices.

The key findings of the survey have had the blogosphere go ah and oh about the potential App Store business.  What are those key findings?

In AdMob words:

  • Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month

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