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	<title>Snowcrashing &#187; AdMob</title>
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		<title>Droid, AdMob and Android</title>
		<link>http://snowcrashing.com/2009/11/11/droid-admob-and-android/</link>
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		<pubDate>Wed, 11 Nov 2009 14:22:54 +0000</pubDate>
		<dc:creator>Antonella Stellacci</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Android Market]]></category>
		<category><![CDATA[App Store]]></category>

		<guid isPermaLink="false">http://snowcrashing.com/?p=1135</guid>
		<description><![CDATA[The AdMob acquisition by Google proves the shortcomings of Apple's mobile strategy and makes Android a stronger competitor.]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsnowcrashing.com%2F2009%2F11%2F11%2Fdroid-admob-and-android%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsnowcrashing.com%2F2009%2F11%2F11%2Fdroid-admob-and-android%2F" height="61" width="51" /></a></div><p>Is the Droid <a href="http://www.mobilecrunch.com/2009/11/05/smartphone-showdown-iphone-3gs-vs-moto-droid-round-2/" target="_blank">the Iphone killer</a>? <a href="http://scobleizer.com/2009/11/08/droid-palm-pre-iphone-product-comparison/" target="_blank">Is it not</a>? How do <a href="http://www.computerworld.com/s/article/9140632/Verizon_sold_100_000_Droids_over_first_weekend_analyst_says" target="_blank">100,000 Droids</a> sold in one weekend compare versus the 1 million Iphones? Frankly, it is not relevant.</p>
<div id="attachment_1137" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.mobilecrunch.com/2009/11/05/smartphone-showdown-iphone-3gs-vs-moto-droid-round-2/"><img class="size-large wp-image-1137" title="sidebysideb-630x359" src="http://snowcrashing.com/wp-content/uploads/2009/11/sidebysideb-630x359-300x170.jpg" alt="Iphone and Droid" width="300" height="170" /></a><p class="wp-caption-text">Iphone and Droid</p></div>
<p>Questioning the supremacy of the Iphone sounds like an heresy today and it will be for a few more months (maybe 12, maybe less). But who is creating a healthier and open-source  application store eco-system for developers, OEMs and carriers ?</p>
<p>If you doubted the answer was Google and Android, Monday’s announcement on the <a href="http://googleblog.blogspot.com/2009/11/investing-in-mobile-future-with-admob.html" target="_blank">Google acquisition of AdMob </a>for $750million will make you think twice.</p>
<p>With 60% of the app being free ones, the winner in the app store war will not be measured in the long-term by the number of handsets sold, but by the ability to offer a sustainable environment, where users get value and access to relevant content and developers and brands are rewarded for their efforts.  And that&#8217;s where AdMob comes into place, offering <a href="http://adage.com/digitalnext/post.php?article_id=140427" target="_blank">the learning from the AppStore</a> as a way to complement and jump-start the Android Marketplace.</p>
<p>Apple&#8217;s fans point to Itunes as a benchmark of success. But was it? Isn&#8217;t &#8220;piracy&#8221; still <a href="http://www.crunchgear.com/2009/01/16/new-report-claims-piracy-makes-up-95-percent-of-all-music-downloads/" target="_blank">95% of the music consumption</a>? Now call that a long-term success.</p>
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