Tag Archives: API

BizDev 2.0 aka Marketing via API

Posted on 10. Oct, 2009 by Antonella Stellacci.

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What do Twitter, Facebook, Google, Amazon, Microsoft, Salesforce, EBay, Flickr have in common? They all offer APIs that other companies use to build businesses and products on top of them.

API technology and its standards have been around for a while. But only recently, companies have started to use them as a commercial enabler that creates new business opportunities. Caterina Hack, the mastermind behind Flickr, called this BizDev 2.0, back in 2006!

What are the advantages of using APIs as an integral part of your marketing plan?

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