Tag Archives: App Discovery

Have You Seen This Cool New App?

Posted on 05. Sep, 2009 by Antonella Stellacci.

0
“hey, have you seen this cool new app?”
Apps discovery is one of the hottest area right now. If you can become the gateway for all apps, you will dominate the world of mobile consumer behavior and be able to create a layer of monetization through trafficking and data.
Take Apple: it just doesn’t seem that interested in adding social filters for now. The iPhone App Store has Top 10 lists for various categories of apps, but it doesn’t let customers see which apps their friends, family and coworkers like or don’t.
I’ve talked about the promising first steps of AppsFire, a bootstrapped startup whose iPhone app acts like a meta-app reading your library of downloaded apps and recommending new ones based on various filters.
Two new entrants in the scene made the news this week: Appolicious and Uquery.
Appolicious. http://www.appolicious.com/, founded by serial entrepreneur Warms http://kara.allthingsd.com/20090901/serial-entrepreneur-al-warms-debuts-appolicious-hoping-iphone-apps-fans-will-find-it-delicious/–who banked his Participate Media, along with its BuzzTracker content aggregator, by selling them to Yahoo in 2007.
Warms is also an angel investor in Stocktwits, Trada, AdGooRoo, Directory of Schools, DOS Partners, and Moving Station as well as Wallstrip, which was bought by CBS.
As with Delicious, you have an account where you save your apps. Also like other social bookmarking services, you can “follow” other people whose apps you like. The”my network” feature will highlight people like you who save and share items that fit your interests.
<object width=”425″ height=”344″><param name=”movie” value=”http://www.youtube.com/v/bDFhRFGQt70&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1″></param><param name=”allowFullScreen” value=”true”></param><param name=”allowScriptAccess” value=”always”></param><embed src=”http://www.youtube.com/v/bDFhRFGQt70&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1″ type=”application/x-shockwave-flash” allowfullscreen=”true” allowScriptAccess=”always” width=”425″ height=”344″></embed></object>

Apps discovery is one of a hot area right now. Always more startups are jumping into the space with the hope to make money out of it. And there are plenty of reasons to agree with them: if you can become the gateway for the discovery of mobile apps, you can bank on the data (mobile user behavior) and advertising that come with it. Think of Google + DoubleClick. Brands are moving fast into the space and so are their budgets.

Continue Reading

The Hottest Apps…Are Now On (Apps)Fire

Posted on 01. Sep, 2009 by Antonella Stellacci.

7

Remember when people used to compare their phones by the tech specs? Pixels for the camera, MP3 player, etc? Luckily that’s not the case anymore: today no one cares of the hardware (sure the hard-core geeks will always do…), what makes the difference is the software: the services and the content. Alas in 2009 lingo: the APPS.

media_httpcachegawkercomassetsimages4200908500xdilbertappsgif_efscnmkveoifcgascaled500-3

The numbers are impressive: 65,000 apps on the App Store in less than a year. Still something is wrong with the user experience: the discovery process. Once you download an app, it sits there and you might as well forget why you downloaded it. The App Store experience is autistic and often times apps are used for as much as one time…

Continue Reading