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The Promise Of Mobile BarCodes Apps.

Posted on 20. Nov, 2009 by Antonella Stellacci.

Traditional advertising is becoming increasingly ineffective. And so much we all know.  But there is a new wave of mobile apps, which has the potential to accelerate its demise: Mobile BarCode Readers.

The first examples are two apps, now both available on the Iphone: RedLaser 2.2 and ShopSavvy. What they do, is allow users to scan a bar code (UPC code) and retrieve real-time data on the product scanned. The main features, common to the two apps, are:

-Price comparison through online shopping engine.

-Map of nearby stores that offer the same product, with relative pricing info.

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