Tag Archives: Fun Theory

Fun And Innovation

Posted on 14. Oct, 2009 by Antonella Stellacci.

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FourSquare

In less than 24 hours, FourSquare hard-core users, the newly elected SuperUsers, have helped dropping the duplicate venues in  the company’s database from 2000+ to 400.

Crowd-sourcing + Engagement under the forms of a Social Game= Disruption. Location-based services will never be the same after FourSquare.

Volkswagen and The Fun Theory

Volkswagen is crowd-sourcing a challenge to invent new “fun” ways to change people’s behaviors. The first results are in. Judge for yourself

-66% fewer people to take the escalator by adding a piano to the stairs case

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