FourSquare

In less than 24 hours, FourSquare hard-core users, the newly elected SuperUsers, have helped dropping the duplicate venues in  the company’s database from 2000+ to 400.

Crowd-sourcing + Engagement under the forms of a Social Game= Disruption. Location-based services will never be the same after FourSquare.

Volkswagen and The Fun Theory

Volkswagen is crowd-sourcing a challenge to invent new “fun” ways to change people’s behaviors. The first results are in. Judge for yourself

-66% fewer people to take the escalator by adding a piano to the stairs case

-40kg of additional trash were generated by adding music to the trash bin so that it sounds like the trash is falling from hundreds of feet.

You can follow the experiment and add your ideas at the FunTheory.com.