Tag Archives: Ikea

Ikea Marketing Strategy: Mobile, Social, Brilliant.

Posted on 28. Nov, 2009 by Antonella Stellacci.

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You might not love Ikea’s furniture, but you can’t deny that Ikea’s marketing strategy is nothing but brilliant: a cutting-edge blend of mobile, emerging technologies and social media.

Mobile Augmented Reality App
 You see something, you like it. You don’t buy it! Why? The most common reason is that you can’t picture it in your own house. Visual memory is not a common talent, planning by the sheer power of imagination is even rarer.

The Ikea mobile application, dubbed Portable Interior Planner, is your new bionic eye. With a very clean and easy-to-use interface, it gives customers the ability to see exactly how the new designs will look in their home. And to do this, it uses mobile augmented reality features.

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