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Mobile: The Inbound Marketing Missing Chapter

Posted on 08. Nov, 2009 by Antonella Stellacci.

HubSpot, a Boston based start-up, is on a roll to conquest the Long Tail of small and medium–size businesses to digital marketing, and help them convert visitors into leads and sales.

The founders, Brian Halligan and Dharmesh Shah, recently published a book, not surprisingly titled Inbound Marketing: Get Found In Google, Blogs, and Social Media, which spells out the basic techniques to make the Internet an efficient business driver. As with HubSpot itself, the book’s innovative nature is not to be found in new or unheard of marketing principles, but in its attempt to empower everyone with the right knowledge. And since knowledge is power only when applied, the Inbound Marketing book is all about execution. Just as a text book, the book break inbound marketing up into 4 fundamental parts: decide who you are and why your story is remarkable, get found, convert, analyze & repeat. Examples and to-dos aim at making the reading easy and actionable.

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