Tag Archives: Location-Based Services

Are We There Yet?

Posted on 03. Sep, 2009 by Antonella Stellacci.

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Mobile services without location are similar to a car without the engine. You end-up with web-like clones: dating, games, news, etc. No offense to any of the players in the space. But it just tastes as a surrogate. Not surprisingly eMarketer labels m-commerce as a business in its infancy.

Unlocking the potential of location-based services means cracking the nut of mobile as a revenue machine. Like AdSense, it’s a mixing of what’s potentially useful for a consumer with a way to make money for advertisers.

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