Tag Archives: Loopt

How Many FourSquares Do We Need?

Posted on 14. Nov, 2009 by Antonella Stellacci.

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It’s the promised Mecca of Mobile: Local Advertising. Companies of various sizes are all scrambling to create the Killer App, that will allow users to search for surrounding businesses and events from a mobile phone.

FourSquare paved the way, by creating a disruptive user-driven ecosystem that combines:

  • Local discovery
  • Social filters
  • User engagement

Check-ins and Badges, with their basic simplicity and social reward dynamic, have been a social revolution and a turning point in the local advertising industry. Still, FourSquare is a young model with many unanswered questions:

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