Snowcrashing

The Ifashion Revolution

Posted on 23. Sep, 2009 by Antonella Stellacci.

The fashion industry is under-going radical changes. For better or for worse, it’s a matter of personal opinions. It used to be an elitist world, accessible only through glossy magazines acting as influential gatekeepers. The impact of the digital economy couldn’t be more disruptive. Instant access to fashion shows means a flat democratic ecosystem is being built, where everybody can watch a runaway event on its PC; online shopping aggregators and blogging have made consumers savvier and in charge of their own style; lower costs of distribution have made designers less dependent on the runaways laws. You can buy online collections exclusively  designed for eBay, shop smarter for high-end fashion brands on Gilt, watch the fashion week in real-time.

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