Tag Archives: Mobile Technology Trends

Are We There Yet?

Posted on 03. Sep, 2009 by Antonella Stellacci.

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Mobile services without location are similar to a car without the engine. You end-up with web-like clones: dating, games, news, etc. No offense to any of the players in the space. But it just tastes as a surrogate. Not surprisingly eMarketer labels m-commerce as a business in its infancy.

Unlocking the potential of location-based services means cracking the nut of mobile as a revenue machine. Like AdSense, it’s a mixing of what’s potentially useful for a consumer with a way to make money for advertisers.

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You’re Not a Sci-Fi Nerd Anymore…

Posted on 19. Jul, 2009 by Antonella Stellacci.

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There’s a fascinating new trend in the mobile application space: Augmented Reality.

The technology, which superimposes graphics and information on live camera feeds, is not new, but the newest generation of smartphones are about to make it mainstream.

So what is Augmented Reality and what’s the big deal? AR is a graphics-oriented technology that blends sounds, haptics, and even smell to the natural world. So for example picture yourself using your cell phone to view the real world through its camera lens and while doing so, being able to interact with it. How? You could get twitts of the people all around you or the playlists and music streams of your neighborhood or see who built that statue that you’re staring at…

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