Snowcrashing

The New Retweets: From The EgoSystem To The DataSystem.

Posted on 20. Nov, 2009 by Antonella Stellacci.

Twitter did not invent retweets. Its users did: they created a mechanism, to allow word-of-mouth within the 140 chars world. Retweets are the vehicle for virality: you like an article, you pass it to your followers,with or without your comments, and they do the same.

Like in real-life, the original retweets followed the subject-object syntax: “I” recommend “you” read this, which was recommended by @friend1 which was recommended by @friend2, etc.

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