Snowcrashing » Seth Godin http://snowcrashing.com Wed, 06 Jan 2010 05:31:42 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Video: Seth Godin On The Internet As A Radio for Ideas And Freemium. http://snowcrashing.com/2009/09/29/video-seth-godin-on-the-internet-as-a-radio-for-ideas-and-freemium/ http://snowcrashing.com/2009/09/29/video-seth-godin-on-the-internet-as-a-radio-for-ideas-and-freemium/#comments Tue, 29 Sep 2009 20:13:30 +0000 Antonella Stellacci http://snowcrashing.com/?p=838

How do you get people to use your free stuff? And how do you move people from free to premium?

Seth Godin’s 3 minute answer:

Create Quality > Get Attention> Connect >Monetize= Free to Premium

One example is musicians: the more music they give away for free, the more money they can make from live gigs and records.

Another example is Seth himself: by giving away for free his “Unleash The Idea Virus” book, he ended-up selling more full-priced hard-cover books than his previous book.  Readers check the book and if they decide they like it (i.e. if there’s quality to it), they will buy it and they did. No one buys business books anymore without knowing what they are about.

Internet has become a radio for ideas.

The video is recorded by Ron Hogan and featured on http://www.mediabistro.com.

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