Snowcrashing

Remember Facebook Before Its Platform? Here Comes Oneforty For Twitter.

Posted on 24. Sep, 2009 by Antonella Stellacci.

They say that personalization is coming to the 2010 web, in the form of filters and recommendations, to help user discover relevant data.

They also say that the vast majority of Twitter users are clueless. And Twitter’s efforts to engage and educate them through the Suggest User List (SUL) and the tiny ads of Twitter apps haven’t done much so far. TV celebs and the likes seem to only drag with them a few millions of rather inactive “viewers”….Neither could Twitter implement Facebook Connect to educate users through their Facebook tweetering friends…

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A $5billion dollars Twitter?

Posted on 31. Aug, 2009 by Antonella Stellacci.

Is Twitter worth $5,000,0000,000? That is what Scoble suggested yesterday in his post Why Twitter is underhyped and is probably worth five to 10 billion dollars.

The arguments that back-up his assertion are essentially four:

-Twitter is primarily a public communication platform that businesses can and will use to their benefit.

-Twitter will hit critical mass sooner and more profoundly than any other “social network”, because it offers an easy way for the public personas to broadcast themselves. (And who is in the entertainment industry, knows that Scoble has a point here).

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Crowd-Sourcing Kills Art

Posted on 22. Jun, 2009 by Antonella Stellacci.

Christopher R. Weingarten (@1000TimesYes) – Music Writer, RollingStone.com and Village Voice on Twitter and the End Of Music Criticism.

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Artists & Fans: Wyclef Jean (@wyclef) interview at #140conf with Chris Sacca (@sacca)

Posted on 21. Jun, 2009 by Antonella Stellacci.

Some good points on how to use Twitter to promote your music, engage and reward your fans.
Enjoy the full interview, very entertaining!

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[Book] The Twitter Book

Posted on 14. Jun, 2009 by Antonella Stellacci.

Twitter has its own ecosystem. Described as a lifecasting and mindcasting platform, it seems to be an open protocol that opens up infinite new forms of communication. Or None!

Not surprisingly in April, Nielsen reported that 60% of Twitter’s new users churn after the first month, and the Harvard Business Review has narrowed down to a mere 10% the percentage of savvy users who generate 90% of the Tweets. Last week, HubSpot, the Cambridge-based marketing firm behind the TwitterGrader, has published a report claiming that

• 55.5% of users are not following anyone
• 54.9% have never tweeted

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TRVSDJAM Mixtape And The Fan-Casting Era

Posted on 06. Jun, 2009 by Antonella Stellacci.

Last week, TRVSDJAM, the combined force of Travis Barker and DJ-AM, released their newest mixtape via Twitter, offering a free download of their newest mixtape in exchange for a tweet.

By tweeting “Download the new #trvsdjam mixtape ‘Fix Your Face Vol. 2 – Coachella 09′ in exchange for one tweet! http://twitter.trvsdjam.com/”, tweeters receive a free download via an application built by Culture Jam Labs.

As you can see in the pre-populated tweet, a special hashtag – #trvsdjam – is included in the twit, with the goal of making it a top trending topic on Twitter.

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PandoraOne, Desktop Apps and Premium Services.

Posted on 25. May, 2009 by Antonella Stellacci.

Inspired by the launch of the slick NYTReader app, TechFold opens a provocative debate on the “death” of the browser and the role of desktop applications.

Apps according to Edwards offer many advantages over a simple browser site:

• “Apps can provide a better user experience than generalist browsers.
• Apps help companies “own” the user relationship – branding, formatting, metrics, and the like.
• They also enforce loyalty, or at least habitual usage – the presence of an icon on your desktop or in your Start menu is a powerful call to action.”

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Weekly Digest on the Music Industry – May 2, 2009

Posted on 03. May, 2009 by Antonella Stellacci.

BREAKING NEWS

A week dense of social networks ‘ announcements

FACEBOOK COLONIZATION

April 28th is a date to remember. Facebook launched the Open Stream API: it’s the start of the Facebook experience extending beyond the Facebook walls. Now any developer can create new applications incorporating the real-time stream.

One of the first apps to take advantage of this new API is Seesmic Desktop.

Another example is a demo of Silverlight+ Facebook Stream, that has wowed the lucky Techcrunch viewers: Microsoft Shows Off The Power Of Facebook’s New APIs

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Weekly Digest on the Music Industry- April 12, 2009

Posted on 13. Apr, 2009 by Antonella Stellacci.

BREAKING NEWS

ONE BILLION DOWNLOADS FOR THE APPLE STORE

Apple’s numbers are worth noting, because the company reported 800 million downloads just a month ago, and hit half a billion back in January. iTunes, on the other hand, took two years to reach that number of songs downloaded. The all-time top 20 apps sees Facebook and Google Earth climbing past Pandora to become the top free apps, followed by Pandora, Tap Tap Range and Shazam. [VentureBeat]

TRENDS

SPOTIFY CEO INTERVIEWED BY THE GUARDIAN: MUSIC FANS WILL BUY MUSIC

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Weekly Digest on the Music Industry -April 5, 2009

Posted on 05. Apr, 2009 by Antonella Stellacci.

BREAKING NEWS (SORT OF..)

-Google launches a free ad-supported music service in China with the blessing of the labels. [WSJ]

TRENDS

-Why buy when you can listen free?

- The agreement between Spotify and 7Digital sparks a debate on the mixed streaming-store business model.  Glenn Peoples at Billboard views Lala as a possible winner because of its more focused user experience. [Billboard]

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