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Flowtown – Email Marketing with a Social Brain

Posted on 04. Jan, 2010 by Antonella Stellacci.

Social Media Marketing has often an ambiguous fascination for the neophyte. On one side, there is the happy face that promises free viral promotion, on the other a darker and scarier world, where success is an obscure secret for the few. Both faces are false. There are no mysteries to be unlocked, no gatekeepers with a superior knowledge, no secrets. Once you understand that, you’re already ready for success. And luckily a few new start-ups are emerging, which promise to take social media beyond the obscure buzzword fascination, and help make it a profitable channel.

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