Snowcrashing

After AdWords and AdSense, Is AdFriends next?

Posted on 31. Oct, 2009 by Antonella Stellacci.

On October 26^th, Google rolled out the first release of its new Social Search, which pulls results from content posted on the Net by your most trusted sources, your friends.

It is still an experiment. To activate the social search feature, users have to opt-in and create a Google Profile with the list of their social networks. Google will do the rest, by indexing their social graph and applying its search algorithms to match the queries with the content posted by the users’ friends. The user becomes the link to what he posts.

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