Tag Archives: The Twitter Book

[Book] The Twitter Book

Posted on 14. Jun, 2009 by Antonella Stellacci.

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Twitter has its own ecosystem. Described as a lifecasting and mindcasting platform, it seems to be an open protocol that opens up infinite new forms of communication. Or None!

Not surprisingly in April, Nielsen reported that 60% of Twitter’s new users churn after the first month, and the Harvard Business Review has narrowed down to a mere 10% the percentage of savvy users who generate 90% of the Tweets. Last week, HubSpot, the Cambridge-based marketing firm behind the TwitterGrader, has published a report claiming that

  • 55.5% of users are not following anyone
  • 54.9% have never tweeted

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